Our Philosophy...
...(yes, it is a truly BIG word for all this) is really about just
one thing - being DIFFERENT.
That is the only way to get noticed in the overwhelming white noise of advertising.
Maybe not exactly yellow-polka-dot-shorts-at-a-Nobel-Prize-Banquet-different but still
somewhere along those lines. We have tried to be “good” different and so far it is working well for us.